Veterans Day is Wednesday, November 11th – How is Your Company Planning to Remember your Veteran-Employees?

Many companies make a special effort to acknowledge Women’s History Month, or African American/Native American/Hispanic American History Month – often with celebrations, or posters acknowledging those groups’ contributions to the culture and diversity of the organization. Yet, when Veterans Day rolls around…companies are strangely silent. Let’s chalk that up to an assumption that companies want […]

Increasing Your Company’s Brand Awareness in the Military through Volunteering

In my military hiring webinar “Marketing to Attract the Military Applicant“, I spend a portion of the seminar talking about building brand awareness in the military community. In simple terms, developing company brand awareness means creating an environment where the customer (in this case, the military community): • Recognizes your existence • Can convey in […]

Hiring Military Case Study – NSK

Here’s another case study, this one regarding NSK, a company that has had a great deal of success hiring military. “NSK managers needed to hire engineers who could offer the company and its customers the right blend of technical expertise and marketing savvy. While there was no shortage of recent college-educated engineers to draw upon, […]

Finding Military Veterans on College Campuses – part 2

As mentioned in the last blog post, college campuses are not only great places to find eager young men and women to fill your entry level positions and summer internships – they can be great resources for finding military veterans to fill entry- and experienced-level positions. Last time we covered Reserve Officer Training Corps (ROTC) […]

Finding Military Veterans on College Campuses – part 1

In the next two blog posts I am going to cover some innovative ideas for connecting with military veterans on college campuses. This first blog addresses Reserve Officer Training Corps (ROTC) programs; the next will address Student Veteran Groups. College campuses are not only great places to find eager young men and women to fill […]